Viewics Rebranding

As a startup, Viewics was in the midst of gaining some real traction with their product and evolving their product offering. Their brand needed to evolve at the same time. Helping develop the updated brand positioning and identity, we helped Viewics capture the momentum they were seeing with their product in the brand. Viewics empowers healthcare organizations by helping the access and make sense of their patient, operational, and financial data. They do this through surfacing key insights, which often provides a moment that sparks an actionable insight. We brought these ideas into the logo development and created an identity that captures the essence of what their brand provides for their customers.