In-Store Displays

Office Depot was in need of in-store signage for both their printer section and their holiday seasonal promotion.

Our printer creative focused on using overhead photography that illustrated the various use cases of the specific printers, such as home and business environments. This style allows the user to envision a particular printer within their home or office, and provides a disruptive look against more typical in-store displays. We also created holiday displays that incorporated the popular Office Depot elves. Owing to the naturally whimsical, fun-loving nature of these characters, we developed a set of three-dimensional structures and graphics to fully immerse shoppers in the elves' holiday spirit.