Forefront Website

Forefront Dermatology is growing by leaps and bounds. With new locations opening throughout the country, Forefront needed a website that would appeal to new users, and make it easier for existing users to find a doctor, pay a bill, or get other crucial information. Through an initial study, we discovered areas of opportunity within the old design and took advantage. We created a new navigation structure and surfaced important areas such as a location finder, online bill pay, and services. We also made it easier to find and download important medical forms. Additionally, we rebuilt a recruiting microsite to accommodate the rapid growth Forefront is experiencing. The total is a site that delivers everything patients and physicians need upfront.