Accurate Branding

Since 1972, Accurate Lock and Hardware products have been synonomys with quality and craftsmanship. Their products are used in The White House, Ellis Island, state capitols, landmarks across the globe, and some of the most prestigious addresses in the world. We partnered with them to bring new life to their identity that matched the prestige of the company. With a mantra of “If you can dream it, we can make it” the Accurate team gave us a great platform to help bring their brand positioning to life. The brought in one of their products directly into the logo design within the “A” with a door handle to cleverly address the area where Accurate literally connects with user. The branding guide will serve as a unifying element to help the entire marketing team best understand the brand and how to bring it to life.